Jacqueline Ford Fine Art (Look What Jacq Made)
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What's your logo?

27/11/2011

1 Comment

 
Over the last week I have shared my emerging website with a few chums to help me sense check the content, layout and flow before I put a note on Facebook and share wider.

My work chum Andy was a bit bemused by the logo next to the title of the website "What's that supposed to be?" he asked, "Isn't that obvious" I replied, "It's a collaged seagull with a hat and scarf on".  "Flying about on the east coast can be mighty cold you know so you've got to wrap up warm" I added.  "Oh" he replied.

I asked my brother Jamie what he thought the image was later that evening, seeing as it had bemused Andy.  "When I first looked at it I thought it was a dragon fly and then when I looked closer I could see it was one of the bird images that you put on the back of your cards".  "Did it bother you that the image wasn't readily apparent?" I followed up with.  "Not at all - when you look close you can see what it is".

I guess this is something that is true of much of my work.  When I took part in Art on the Street back in May, one visitor to my stand spent ages looking at my Regatta Rowers picture and when I pointed out some of the component parts he was suprised that he had missed them at first glance.  "That's really clever he said - you've got to look close as it's not what you think it's made of is it?".  Exactly.   Life is very much in the details and sometimes we need to pause and really look to 'see'.

In case the seagull logo has caused you to question your eyes or think "what on earth is that supposed to be?" here's a bigger version:  
Picture of a collaged seagull wearing a hat and scarf which is used as the logo on my website
1 Comment
Catherine Watson link
29/11/2011 02:46:07 pm

Hi Jacqueline

BRILLIANT and a HUGE WELL DONE for getting the website up and running.

I've had a look over it and it's indeed looks good. I like the format as it's clear and easy to navigate (something I need as have no patience with anything technology based).

Yes, I see now where your friends framing place is in Chalfont St Peter, so shall indeed pop in when next passing.

Keep in touch and keep up with the blogs, website & art, it all looks fab.

Lots of Love
Catherine Xx

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    My name's Jacqueline and I invite you to join me on my adventure in mixed media 'arting and crafting'.

    I craft from my kitchen table at my home in Marlow-on-Thames in Buckinghamshire in England and want to use this blog to share my latest ideas and work.

    If something you have seen inspires you to have a go please do share the result with me.

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